5 Data-Driven Social Media Strategies for Small Businesses

Have you ever wondered why certain brands grow over time in the right direction? We are pretty sure you must have had this thought. But what action you might have taken is still a big question. You might end up with so many articles.

But, it is simple to understand that the successful brands make their decisions after analysing the data.

Understanding Data-driven Marketing

It’s a procedure of making full use of reliable, solid, and in-depth customer data, rather than relying on gut feeling to decide a marketing strategy. In data-driven marketing, marketers focus on understanding user behaviour with proven social media marketing strategies. When they identify success in hitting the customer’s pain points, they achieve a higher conversion rate.

Data-Driven Strategies & Posting Content: How They Can Be Interlinked?

As a small business owner, it’s essential to establish a consistent posting habit. On the basis of the number of posts, the ranking is decided in the feed. The social media algorithm focuses on helping users with entertaining, and relevant content. The moment your content posting game becomes strong you start to see more engagement, follower increase, improved reach, and impressions. Further this data can be smartly used to make informed decisions based on data.

Top 5 Data-Driven Strategies for Social Media for SMBs:

5-3-2 Rule

In the content posting game, it is crucial to strike an accurate balance between engagement and product or service promotion. The 5:3:2 rules state that every 10 posts should have a category breakdown.

Curation

The five posts should be content related to different sources but must be relevant to the audience.

Creation

The three posts must be original pieces of content, created and relevant to the audience.

Humanization

The two posts should feature fun and personal content, humanizing the brand and making it more relatable.

Including this Rule in social media marketing will help you foster engagement and trust. You may notice an increase in interaction rates.

555 Rule

This Rule takes into consideration the entire social media marketing landscape providing a way to be seen everywhere.

5 Platforms

This Rule states that a brand must narrow down their focus in terms of visibility on social media platforms. You can focus on relevant platforms with the right allocation of your resources for the creation of top-notch quality content resonating with your audience.

5 Meaningful Daily Actions

With meaningful daily actions, the magic starts as you can focus on driving engagement, growing your audience and building true relationships with them. Your daily actions include focusing on posting new content, engaging with the community, sharing relevant content, monitoring trends, and trying new formats.

5 Key Metrics

Social media marketing doesn’t include just posting content. This rule says it is essential to track and measure progress. By measuring performance, you can analyze whether your strategy needs some tweaking or not. You can focus on measuring the engagement rate, follower growth, reach, click-through rate and conversion rate.

This 5-5-5 strategy will help you in staying consistent in the right direction. Overall, this Rule helps in focusing on growth.

70/20/10 Social Media Strategy

70% Brand Awareness

As per this Rule, 70% of your social media posts should focus on brand awareness and image. Posting 70% posts related to brand awareness will help you showcase what your brand is all about. This will also help in making a powerful impact on people.

20% Sharing

You must share approximately 20% content related to the industry. The content can be anything relevant: interviews with experts, related accounts or even entertaining content.

10% or Less around Promotion

Brands must tempt their audience to purchase promotional posts. However, this should be done more intelligently. The best way is to limit what you promote. You can post teasers for new services or products, boosted posts, and paid ads.

33/33/33 Rule

This rule talks about selling which requires content to be divided in three parts. In one post you can ask indirectly about their purchase. In the second post, you can ask to join your email list. In the third content piece, directly ask about the purchase.

4-1-1 Rule

This rule helps in the creation of a perfect mix of content sharing. The first four posts must be based on educating followers. On the other hand, one post must be of engagement and the other one post should be of converting customers and selling them the product.

The Last Lines!

At the initial start of any business, many brands find it difficult to follow a consistent posting pattern. Following these rules at least clears out the mental clutter and provides direction that further helps in making data-driven marketing decisions in the coming months.