Digitaladmin · 3 min read10 Proven Social Media Marketing Strategies to Boost Engagement in 2025
Getting good social media engagement is not a game of luck. It is all about strategies and how you implement them for your business. But, before deciding on which strategy will be a great way to go for it. It is essential to learn more about your audience needs, interests, online behavior and humour. The moment you get a clear understanding of your audience you can look for different strategies for inspiring, educating and entertaining your audience. Going ahead, in this blog we have shared 10 proven social media marketing strategies to boost engagement.
Top 10 Social Media Marketing Strategies to Boost Engagement
Micro-Content Snippets
Repurposing large chunks of content into small snippets is a great way. You get to save a lot on your marketing budget. It is a way of squeezing out important information from the already available content.
Storytelling with Carousels
Make use of the carousel feature to explain a complex idea in an engaging way. Explaining a complex idea in a story telling way leads to great engagement on social media. The audience also gets to grab their attention easily.
Interact via Stories
The maximum amount of the content on social media is relatively passive. This means users are more likely to pass instantly. But, posting interactive stories such as quizzes and polls leads to an increase in engagement.
User-Generated Content
The internet world is now ruled by GenZs. They prefer spending more time interacting with user-generated content. A business should keep their tabs open exploring what people are talking about their products and should post this type of information more often.
Behind-the-Scenes
It is absolutely fine to ensure your social media presence remains professional. But, it is also important to keep your target audience an idea of what’s behind the scenes. Posting raw and unfiltered pictures of your business gives your brand a more authentic look.
Nostalgia Style Marketing
We Humans love living the old memories. Posting something related to “throwback moments” makes one reminisce. You can simply post a glimpse of your own Ad or something relevant to your industry.
Collaborate with Influencers
Today any industry can take their organic reach to the next level. You can ask the influencer’s followers to take the actions to the next level. By partnering with influencers you get to increase the exposure to the loyal audience.
Micro-Moments Strategy
Copy Google’s concept of sharing micro-moments. You can pick any question and make a video on it explaining how to do it. For instance, if you are a kitchen supplies brand then you can share a short video on how to clean a coffee maker.
Online LIVE Sessions
Host LIVE conversations or debates with the experts discussing different points of views. You can pick the hottest topics in the industry. Ask your audience to vote or comment throughout the LIVE event to keep the engagement going.
No Sound Videos
With no surprises, the default settings of the Instagram videos are “sound off”. You can easily post videos without a soundtrack. For engagement purposes, you can include the captions. This will also help in making content accessible for deaf people.
The Final Words
Before trying out any social media marketing strategy it is essential to consider social media as a two-way street. With each and every social media post, always make sure to conversate with your audience. And, consider all the comment replies and DMs as feedback. This way you will get to show you’re listening to their point of views.
